Our 
Story

Point B
We Move People

At Point B, our DNA is infused with 45+ years of success in travel, destination, and hospitality marketing. We've moved people to places in record numbers to diverse geographies, attractions, and experiences. Along the way, we've learned a thing or two about what moves them – and what doesn't. We apply that same learning to our clients who share a common objective; to move people to buy, to dine, to relax, to stay, to experience.

We are a nimbly sized agency that has built its success by helping other companies achieve theirs. We don't have an agency basketball court – or an in-house barista. And we're not a bunch of creative purists convinced that what we do is art. We're roll up your sleeves and get your hands dirty marketers who judge our success by your bottom line, not our awards shelf. 

The key is research, listening, understanding, and then developing a creative fusion of data, insights, and intuition that brings your product or service to life in exciting, inspiring, colorful, and thrilling ways that move the customer. Our industry-leading strategic, digital, and creative expertise sparks impatient brands, delivering people from point A to you. That's the Point B way. 

Our Team

We all want to work with people we like. Achieving a healthy working relationship will require an investment of time, energy, and dedication to develop and maintain it with an eye toward mutual success. Our success comes down to the 'A list' people who make up Point B, and you're not going to find a more eclectic group of creative upstarts anywhere in the business.

We love experiencing new things, exploring new places and cultures. We are proudly inclusive, spontaneous, and comfortable pushing ourselves outside our comfort zone to do something fresh and different. We are all naturally curious and ever eager to seek out new connections and opportunities wherever they may lie. 

Rob
Grusin

President

Hamish
McDonald

Vice President Client Services

Cary
Lahucik

Vice President Operations

Magda
Drab

Controller

B is for baddie

Stephanie
Fallara

Senior Account Executive

Chris
Zylka

Associate Creative Director

Katie
Funk

Account Director

Sabina
Syed

Art Director

Mike
Browne

Senior Copywriter

Carol
Holderfield

Senior Art Director

Stephanie
McNamara

Account Executive

Jaclyn
Blanchette

Traffic Manager

John
Novak

Media Manager

Joe
Johnson

Senior Interactive Designer

Olin
Erickson

Director of SEO & PPC

Josh
Stanton

Video Editor

Ryan
Swanson

Director of Interactive Services

Our Team

We all want to work with people we like. Achieving a healthy working relationship will require an investment of time, energy, and dedication to develop and maintain it with an eye toward mutual success. Our success comes down to the 'A list' people who make up Point B, and you're not going to find a more eclectic group of creative upstarts anywhere in the business.

We love experiencing new things, exploring new places and cultures. We are proudly inclusive, spontaneous, and comfortable pushing ourselves outside our comfort zone to do something fresh and different. We are all naturally curious and ever eager to seek out new connections and opportunities wherever they may lie. 

Our Clients

You can't do great work without working for great people. These are just of few of the terrific clients who have given us their business, their trust, and the creative opportunity to do what we do best.