Our client purchased a landmark Chicago office building with plans of turning it into a Michigan Avenue boutique hotel. Point B was asked to create a hotel brand that would stand out in an over-saturated marketplace filled with more familiar and better-known hospitality brands.
We had to find a way to stand out among the competition and using trend data and social media listening we discovered a growing interest among millennials and boomers in experiencing history and architectural styles of the past so we delved into the details of the building’s historic location, and rich architectural pedigree, and created a brand that not only matched but reinforced the property’s sophisticated new look. It’s a brand that adds a sense of stylish gravitas that has intrigued travelers and locals alike and made a stop at LondonHouse one of the top 5 researched destinations on TripAdvisor and a must on everyone’s Chicago itinerary.
LondonHouse Chicago opened to great public acclaim with occupancy rates [as high as 78%, since the makeover ,ADR has increased monthly by 5% and RevPar has been increasing by 13% - that would make any hotel management team sit up and take notice.
LH, the hotel’s unique tri-level rooftop venue, quickly became the place for both locals and visitors to enjoy one of the city’s most breathtaking views over dinner and drinks. And we continue to place events, reviews and features in all the local entertainment media.
With its iconic architecture, unparalleled location, and strong brand presence, LondonHouse Chicago has quickly become one of the most recognized hotels on Chicago’s famed Michigan Avenue and was named best new hotel of the year by HSMAI in 2016.