Compass Group North America, a leading food and support services company with over $20.1 billion in revenues, had seen a noticeable decline in website traffic and leads at their FOODWORKS division. They wanted to bring to life a new concept for restaurant and catering labor - BENCH. They approached Point B for help. After a thorough analysis of existing sites and interviews with current and lost customers, we found that the user experience, functionality, and content for FOODWORKS was not meeting their customers' needs and did not clearly communicate the unique and differentiating value this group provides.
After our Point A discovery session with key stakeholders for BENCH, we determined the technical, functional and UX requirements to meet their customers’ needs. for the exciting new BENCH site.
BENCH connects proven hospitality professionals with interim roles for special events and catering gigs within Compass Groups' network of top-grade operators. Point B created a website that encapsulated the new brand and connected hospitality professionals looking for work (Finders) with Compass Group operators looking for experienced staff (Keepers). Thus, in turn, providing operators with the most reliable performance-ready team available and talented hospitality professionals with the opportunity to work where they want, when they want.
Based on the success of Bench, Compass asked us to redesign the FOODWORKS site, a food-first approach to deliver quality, sustainability, and integrity in sourcing food for their guests daily across their multiple dining venues. To help them succeed in that mission, Point B is currently developing a site that will encapsulate a new brand aesthetic with an enhanced user experience that delineates B2B and B2C needs in a way that vastly improves user journeys. The site will feature enhanced functionality and engaging content.
The new BENCH website went live in June of 2020 and can be seen on the link below.
Watch this space for upcoming performance metrics.
From Nicole Allen, VP, Operations
"Thank you so much for all that went behind this latest milestone for Bench. I couldn't be more pleased with the site. And ultimately appreciative of your work, collaboration, and patience.”