We Go All In ...
At Point B, we know there's no such thing as the quick fix. Or short cuts to achieving your business goals. That's why we take a more holistic approach to planning.
Holistic in terms of discovery – identifying your multiple segments and current market conditions. Holistic in terms of approach – leveraging the appropriate strategic and integrated media solutions. Holistic in terms of execution – combining your brand knowledge and insight with our strategic experience and creative thinking.
This holistic approach is a methodical step-by-step process that considers every factor and every applicable consumer touch point. This allows us to truly understand your business and develop strategic solutions that are thoughtful, creative—and right!
Business goals are very exact, and therefore, so is our process to achieving them.
We’ve been researching, negotiating and buying media since the day we opened our doors 30 years ago.
We understand that foremost, brands today are under tremendous pressure to demonstrate accountability and return for every marketing dollar spent.