online marketing

The New Mainstream

Embraced by millions of consumers worldwide, social media is yet another crucial means of communicating with your audience. When managed correctly, and integrated appropriately, social media can provide you with a meaningful on-going conversation with your customer base. It’s a unique opportunity to build a one-on-one relationship with millions of consumers all at the same time.

At Point B we pride ourselves on our early adoption of social media and the strategies we’ve pioneered to help our clients achieve success. Of course, social media is not the be all and end all. Like other communications tools it can’t do everything on its own. But, as part of our integrated plan, Point B can provide an array of strategic services in the social media arena, including:

Social Media Management    

  • Evaluate overall competitive activity on all social networks

  • Establish brand look and feel on social networks

  • Design custom social strategies that are social network specific

  • Create quarterly activity plans and push-outs including promotions, fan interaction and recruitment

  • Create timely and topical push outs

  • Develop recommendations to leverage your social media presence and build fan bases through other in-house avenues and marketing tools 

Paid Social Media

Paid advertising on channels like Facebook is highly targetable and, with a pay-per-click model, can be successful at relatively minimal cost. Using these channels as an awareness-building tool, we can help you solicit additional fans, announce events, or push out promotions. Point B has extensive experience at developing custom strategies that will fit with your overall communication plan. 

Social Media Monitoring    

These days, being aware of discussions in social media circles can be just as important as being part of the discussion itself. That’s why we’ve made social media monitoring such an important part of our capabilities. Simply put, we monitor the Internet to see what is being said about your brand, your brand category and your competitors. This kind of intelligence can offer you a range of brand benefits, including: garnering brand intelligence, direct intelligence on your competitors, as well as the ability to join the conversation. 

You can gain real insight regarding consumer sentiments about your brand, acquire new business prospects, influence consumer decisions and identify other opportunities to grow your business. We feel so strongly about this, we've developed a branded, proprietary social monitoring and alert tool called Social Scout. We encourage you to check out its one-of-a-kind capabilities.