seo - turning searchable words into profitable numbers

OK, here’s the 4-1-1. There’s a lot more to Search Engine Optimization (SEO) than just bumping up your search engine rankings. The real goal of any SEO project is to increase website revenue and profits.

Using our holistic approach to SEO, Point B improves both the quantity and quality of your website's traffic by utilizing a specific set of key words to gain higher rankings on major search engines. The reason for this is simple: more targeted traffic means more quality leads. And more quality leads means more potential revenue for your website.

That’s why Point B goes the distance to evaluate, measure and optimize every aspect of your business’s website visibility — from keywords, content and link profile, to site usability, navigational structure and server configuration.

The SEO Process - that voodoo that we do so well    

SEO encompasses well over 100 factors related to your website's online presence: from server configuration to freshness of content, from page-load times to internal cross-linking and so much more. In order to address each of these factors, our SEO team employs a step-by-step approach.

• Know before you act - in online marketing, research is everything. That’s why Point B reviews your website analytics, historical performance, and other internal data to define a benchmark that your SEO efforts can be measured against. Then, our SEO team performs detailed competitive research to define ranking opportunities to determine how the top-ranking competitors got there. Finally, we do exhaustive keyword research to define the search phrases that provide the largest opportunities for your offering. Those keywords are used later to build your website content.

• Site design and usability are where our website development team comes into play. Website design and usability are the factors that determine whether your users will ever contact and buy from you. If your site is confusing and poorly designed, even if you rank very highly, you will lose most of that business opportunity to sites that look better and are more intuitive to use.

• Developer-Level SEO Analysis and Optimization are largely overlooked by many SEO firms, simply because they require special technical knowledge that very few possess. We check your server configuration and hosting settings to ensure optimal site performance. We also assess site architecture to ensure each search engines' ability to easily index your content. URL structure and on-page elements are also reengineered in this step in order to appropriately relay your website content to search engine spiders.

• Based on our findings, we deploy a content development campaign to rework the static content of your site (internal pages) and continuously develop new, useful content to distribute through your blog, press releases, industry contacts and other channels.

• Link building is crucial in achieving ranking for competitive search terms. So we aggressively pursue link development by promoting the content created in the previous step, developing link partners, and taking advantage of your industry connections all with one goal in mind - inbound links from authoritative websites.

• As the SEO process is deployed, we continuously monitor and report website user behavior, link profile expansion, ranking changes and other factors to provide detailed ongoing information to clients. This allows us to adjust our SEO efforts in order to maximize results. If by chance you happened to gloss over some of the techno babble above, allow us summarize – we're really, really good at this stuff!