Old media - new insights

The proliferation of online media encompasses a whole new range of electronic possibilities and has somewhat complicated the role of so-called traditional advertising vehicles. Television, radio and print still play an important role today, but the face of these mediums has changed as more and more of their revenue is garnered via online versions of their offerings. Point B has developed creative and bought media for virtually every traditional outlet around - and we still do. But these days, it’s all about the needs of the brand and our holistic approach to the market. If our consumers are using traditional media, it naturally becomes a part of our marketing mix.