The Real Point Behind our Point A

We believe that taking a collaborative approach is the best way to help your brand achieve success. That is why our proprietary Point A branding process is all about discovery, designed to crystallize the vision and beliefs of the key stakeholders. The end result is a clearly defined brand strategy and a crystallized vision for the brand's personality and voice.

You’ll find some of the process highlights below – tweaked and customized, of course, to accommodate the differing needs of each individual client.

1. Personality Profiling

Features personality scaling and analogous personification exercises. This allows us to get beneath the surface of your brand and build from the inside out.

2. Relative Attribute Ranking

Provides an insightful comparison of your brand relative to those of your key competitors. Understanding what these competitive brands stand for and where they fail or succeed, helps us to create a positioning all your own.

3. Target Audience Segmentation

Identifies the demographics, geographies and psychographics of your primary target audiences. It crystallizes their needs/wants/expectations and distinguishes potential behavioral patterns and just as importantly, their influencers. Knowing your segments allows us to pinpoint our message and zero in on message distribution.

4. SWOT Analysis

This helps us identify and assess the strengths and weaknesses of your brand. Understanding what your brand is good at, and what needs work provides realistic platforms to build upon.

5. LTSCAs (long-term sustainable competitive advantages)

Identifies the few, truly ownable competitive advantages of your brand. Identifying your key brand pillars will significantly shape your brand position.

6. Positioning Statement 

This crystallizes all our Point A findings into one clearly articulated statement. This brand positioning will be the starting place from which all our branding and campaign development efforts will launch.