online marketing

turning click, click into ka-ching, ka-ching

Pay-Per-Click (PPC) advertising is a great way for a business to make a lot of money. But if implemented poorly, it’s also a great way to lose your shirt. The main benefit of PPC advertising is that you only pay when a customer clicks on your ad. And yet, it’s their actions after the click that will decide if money is lost or made. Point B's PPC management team uses a systematic methodology to achieve high PPC account performance and drive high quality, high conversion traffic to websites. To learn how, just keep on reading.

  • Market Research and Keyword Selection: Whether you have a new or existing pay-per-click advertising campaign or not, we perform research to define business offerings, campaign objectives and target audience (both demographically and geographically) and compile keywords based on that information.

  • Creative Development: We craft targeted, custom and unique ads (titles and descriptions) to help maximize click-through and conversion rates.

  • Landing Page Identification or Landing Page Development & Optimization: Identifying the best existing destination pages for your PPC traffic and creating targeted landing pages to facilitate high conversion is crucial. Success is realized in the landing.

  • Campaign Tracking: Tracking codes are implemented to aid in tracking conversions from your pay-per-click marketing campaign to conversion.

  • Editorial Submission: Securing search engine approval is vital. Uploading and submitting the correct keywords and associated creative are equally important.

  • Campaign Analysis & Optimization: Unlike other companies that turn on the PPC and go, we continuously monitor and analyze your campaign’s performance, suggesting and implementing optimizations throughout the life of the campaign. We look at changes to title/description copy, keyword list modifications, click costs, conversions and bid adjustments. You name it; we keep an eye on it - optimizing performance every step of the way. 

In fact, we’re so confident in our SEO and PPC capabilities we will be more than happy to provide your company with a complimentary evaluation just to prove it to you.