The 8-second read

It is said that the average consumer has only eight seconds to read a highway billboard (though on the Kennedy at rush hour it’s more like half an hour). So you’ve got to be good and you’ve got to be fast. And that's the one reason we love display and outdoor work. There are few mediums that demand more creative, impactful visuals and more succinctly crafted wordsmithing.

But billboards are just the beginning. From tradeshow displays to taxi toppers, urban boards to bus shelters, out-of-home advertising comes in all shapes and sizes. When wielded properly, this 24-hour a day medium has a unique ability to improve awareness, aid recall and affect consumer perceptions. Better still, out-of-home marketing can also measurably improve the results of online marketing and other retail efforts.

At Point B, we're downright methodical when it comes to choosing the right outdoor display tools for our clients. From location, to existing traffic patterns, prevailing lighting conditions, and visual obstructions... we leave no stone unturned to locate the hardest working displays for our clients. This careful selection, combined with our obsession for creative impact and smart integration with other mediums, has made our display and outdoor marketing a proven performer for our clients.