Katie Schuyler
Online & Emerging Media Manager

Professional Summary
As our Online/Emerging Media Manager, Katie produces slam-bang results for Point B clients through a potent mixture of insights, analysis, and interactive marketing strategies. Before joining us, Katie worked in the Video Innovations Group at Starcom Worldwide, where her expertise was coveted by clients such as Applebee's, Disney Parks, Kohler and PetSmart. She also worked at Fleishman-Hillard on Gatorade and Tropicana. Katie holds an M.S. in Integrated Marketing Communications from Roosevelt University — which explains why keeping up with the latest digital technology and trends is her idea of "light reading".

Interests/Hobbies
Talking shop (brand strategy and marketing, particularly all things digital). Watching movies (a true movie aficionado), exploring new cuisines, and spending time outdoors.

Favorite Food
Prime steak and crab with creamed spinach

Favorite Movies
"The Usual Suspects," "Braveheart" and
"The Godfather II"

Favorite Book
"Truth, Lies, and Advertising" by John Steele and "Ogilvy on Advertising" by David Ogilvy

Favorite Saying/Quotation
"Markets are constantly in a state of uncertainty and flux and money is made by discounting the obvious and betting on the unexpected."
-George Soros