Finding Your Brand's Mojo
Point B was born a branding agency and to this day, branding remains our core competency—the place where we thrive and help brands thrive as well.
We believe the ultimate success of a product or service always comes back to the brand. A brand represents who you are and what you do. It should be reflective of the very real attributes your company has to offer and very clear on the consumer benefits it delivers.
To us, building a brand is not just about a splashy TV ad or rich media banner, it is about pulling that brand through everything that you do—on premise, off-premise, packaging, PR, in-house materials, collateral, and websites. It is about communicating consistently with one voice, one tone. Building a brand is about creating long-term equity in your business, it is the key to building a long-term relationship with your customers.
point a process
We believe that it is through a collaborative approach that we will best help your brand achieve success.
One of the first and most important projects we will undertake is the development of a comprehensive identity program
Point B loves a creative challenge! We’ve brought countless brands to life over the years.
Beauty is in the eye of the beholder, and we like to think, in our work. Collateral is a big part of what we do.
Over time, people or vendors have the need to create materials and unwittingly misuse the branding elements, which can ultimately erode the brand.