traditional marketing

One Message Multiple Touch Points

In an age where advertising vehicles are at their peak of diversity and creative executions are just as varied, a wholly integrated approach is more important than ever. The idea of one-size-fits-all doesn't cut it at Point B. Every consumer segment has multiple priorities, multiple needstherefore, you need multiple touch points if you are to reach consumers at all. To achieve an integrated, holistic approachand resulttraditional marketing vehicles have to work side-by-side with today’s online marketing vehicles.

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