One Message Multiple Touch Points
In an age where advertising vehicles are at their peak of diversity and creative executions are just as varied, a wholly integrated approach is more important than ever. The idea of one-size-fits-all doesn't cut it at Point B. Every consumer segment has multiple priorities, multiple needs—therefore, you need multiple touch points if you are to reach consumers at all. To achieve an integrated, holistic approach—and result—traditional marketing vehicles have to work side-by-side with today’s online marketing vehicles.
The proliferation of on-line media encompasses a whole new range of electronic possibilities
Direct Mail must do more than deliver a nice message to a mailbox, it must do three things: it must be opened, it must be read, and it must garner a response.
When wielded properly, this 24-hour a day medium has the ability improve awareness, aid recall,change perceptions and increase sales.