One Message Multiple Touch Points
In an age where advertising vehicles are at their peak of diversity and creative executions are just as varied, a wholly integrated approach is more important than ever. The idea of one-size-fits-all doesn't cut it at Point B. Every consumer segment has multiple priorities, multiple needs - therefore, you need multiple touch points if you are to reach consumers at all. To achieve an integrated, holistic approach - and result - traditional marketing vehicles have to work side-by-side with today’s on-line marketing vehicles.
The proliferation of on-line media encompasses a whole new range of electronic possibilities
Direct Mail must do more than deliver a nice message to a mailbox, it must do three things: it must be opened, it must be read, and it must garner a response.
When wielded properly, this 24-hour a day medium has the ability improve awareness, aid recall,change perceptions and increase sales.